Privacy policy

This Privacy Policy describes how Asphalt Chronicles (the "Site", "we", or "our") collects, uses, and discloses your personal information when you visit our site, use our services, or make a purchase through Asphalt Chronicles, basketball culture and fine art (the "Site"), or communicate with us through other means (collectively, the "Services"). For this Privacy Policy, "you" and "your" refer to any Services user, whether a customer, a site visitor, or another person whose information has been collected following this policy.

Please read this Privacy Policy carefully. By accessing or using our Services, you agree to the collection, use, and disclosure of your information as described in this policy. If you disagree with this, please do not use our services.  

Changes to this Privacy Policy

We may amend this Privacy Policy occasionally to reflect changes in our practices, services, or for operational, legal, or regulatory reasons. Any updates will be posted on the Site with the revision date. We will also take any other steps required by applicable law, such as notifying you by email or a prominent message on our site, if necessary.

We encourage you to review this page regularly to stay informed about how we protect your data. Your continued use of our Services following the posting of changes constitutes your acceptance of those changes.

If you have any questions about the changes, contact us at contact@asphalt-chronicles.com.  

How we collect and use your personal information

To provide you with the Services, we collect and have collected in the past 12 months personal information from various sources:

• Directly from you, for example, when you create an account, make a purchase, or interact with our customer support;

• Automatically, for example, using cookies or other tracking technologies when you browse the site;

• From third parties, such as payment services or social media platforms if you choose to interact with our site through them.

The information collected includes, but is not limited to, your name, email address, payment information, IP address, browsing preferences, and order history.

The information collected may be used to:

• Communicate with you (e.g., order confirmations, essential notifications);

• Provide and manage the Services (e.g., order processing, account management);

• Comply with our legal obligations (e.g., tax or regulatory obligations);

• Enforce our terms of use;

• Ensure security and protect our rights, those of our users, or those of third parties;

• Personalize and improve your user experience (e.g., product suggestions).

We retain your personal information only for the period necessary for these purposes or as required by applicable legal requirements.

The personal information we collect

The types of personal information we collect depend on how you interact with our site and use our services. When we use the term "personal information," we refer to data that identifies you, relates to you, describes you, or can be associated with you.

The following sections describe the categories and specific types of personal information we collect.  

Information we collect directly from you

The information you submit directly to us through our services may include:  

• Basic contact information: name, postal address, telephone number, email address.

• Order information: name, billing address, shipping address, payment confirmation, email address, telephone number.

• Account information: username, password, security questions.

• Purchase-related information: items viewed, added to cart or wishlist.

• Customer support information: content of messages or requests you send us through the services.

Certain features of the site require you to provide this information. If you choose not to provide it, this may limit your access or use of certain features.

Information collected through cookies

We automatically collect certain information about your interaction with our services ("Usage Data") using technologies such as cookies, pixels, and similar tools. This data may include:

• Information about your account access and use of the site (e.g., device used, browser, network connection, IP address).

Information obtained from third parties

We may also receive information about you from third parties, including:

• Technical support: providers who support our site and services, such as Shopify.

• Payment processing: our payment providers, who collect payment information (e.g., credit card number, billing address) to process your transactions and fulfill your orders.

• Tracking technologies: when you visit our site or interact with our services, we or our partners may collect specific data through pixels, web beacons, software development kits (SDKs), and cookies.

All information obtained from third parties is processed by this Privacy Policy. We are not responsible for the accuracy of this data, nor for the practices or policies of third parties. For more information, see the "Third-Party Sites and Links" section.

Use of your personal information

Providing products and services

We use your personal information to provide you with the services, including:  

• Processing your payments and orders;  
  

• Managing your account;

• Arranging delivery, returns, or exchanges;

• Sending you notifications related to your account or transactions;

• Allowing you to post reviews of our products.

Marketing and advertising

We use your personal information for marketing and promotional purposes, such as:

• Sending marketing communications by email, SMS, or postal mail;  
  

• Displaying personalized advertisements on our site or other websites.

Security and fraud prevention

We use your information to detect, investigate, and take action against fraudulent, illegal, or malicious activities. If you create an account, you are responsible for the security of your credentials. We strongly recommend not sharing your login information (username, password). If you believe your account has been compromised, please contact us immediately.

Communication with you

We use your information to provide you with customer support and improve our services. It is in our legitimate interest to provide you with efficient service and maintain our business relationship.  

Cookies

Like many websites, we use cookies on our site. For more information about the cookies we use to operate our store through Shopify, see: https://www.shopify.com/legal/cookies.

We use cookies to power and improve our site and services (e.g., to remember your actions and preferences), to perform analytics and better understand user interactions with the services, as part of our legitimate interest in administering, optimizing, and improving our services.

We may also allow third parties and service providers to use cookies to personalize the services, products, and advertisements displayed on our site and other websites.

Most browsers automatically accept cookies by default, but you can configure your browser to delete or reject cookies. Deleting or blocking cookies may negatively impact your user experience and prevent certain features or services from functioning correctly. Also, blocking cookies does not fully guarantee that information will not be shared with third parties, such as our advertising partners.  

How we disclose your personal information

In certain circumstances, we may disclose your personal information to third parties, by this Privacy Policy and for legitimate reasons, such as:

• Third-party service providers: companies that act on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment and shipping).

• Business and marketing partners, including Shopify, to provide you with services or present you with advertisements. These partners use your information by their privacy policies.

• With your consent: when you request or authorize the disclosure of certain information, for example, for shipping a product or through social media integrations.

• Affiliates and group companies: as part of our legitimate interest in efficiently managing our business.

• Business transactions and legal obligations: in the event of a merger, acquisition, or bankruptcy, or to comply with our legal obligations (responding to subpoenas, search warrants, or other similar requests), enforce our terms of use, or protect our rights or those of our users.

Categories of personal information disclosed

In the past 12 months, we have disclosed the following categories of personal information for the purposes mentioned above:  

• Category: Identifiers (e.g., basic contact information)

• Recipients: Third-party service providers, business and marketing partners, affiliates

• Category: Commercial information (e.g., orders, customer support information)

• Recipients: Third-party service providers, business and marketing partners

• Category: Online activity (e.g., site usage data)

• Recipients: Third-party service providers (Internet service providers, payment processors)

We do not collect or use sensitive information to infer your personal characteristics.

User-generated content

The services may allow you to post product reviews or other user-generated content. If you submit content in a public section of the site, that content will be accessible to everyone.

We do not control who can access this public information or how it will be used. We are not responsible for the privacy or security of the information you make public, nor for the accuracy or misuse of the information you share or receive from third parties.

Third-party websites and links

Our site may contain links to websites or online platforms operated by third parties. If you follow these links to sites not affiliated with or controlled by us, you should review their privacy policies, security policies, and terms of use.  

We do not guarantee and are not responsible for the privacy, security, or accuracy of the information on these sites. The information you provide in public or semi-public spaces, including on third-party social media platforms, may be visible to other site users or those platforms without limitation as to their use. Unless otherwise stated, including these links on our site does not constitute an endorsement of their content or owners.

Children's data

Our services are not intended for use by children, and we do not intentionally collect personal information about them. If you are a parent or guardian of a child who has provided us with personal information, you can contact us using the contact details below to request its deletion.

As of the effective date of this Privacy Policy, we are not aware that we "share" or "sell" (as defined by applicable laws) personal information of individuals under the age of 16.

Security and retention of your information

Please note that no security measure is perfect or infallible, and we cannot guarantee "perfect security." Additionally, the information you send us may not be secure during transmission. We recommend you not use unsecured channels to send us sensitive or confidential information.  

The retention period for your personal information depends on several factors, including whether we need the information to manage your account, provide the services, comply with our legal obligations, resolve disputes, or enforce our applicable policies and contracts.

Your rights, choices, and options

Depending on your residence, you may have some or all of the rights listed below regarding your personal information. These rights are not absolute and may only apply in certain circumstances. In some cases, we may refuse your request, in accordance with applicable law.  

Right of access / information

You may have the right to request access to the personal information we hold about you and details about how we use and share that information.

Right to delete

You may request the deletion of the personal information we hold about you.

Right to rectification

You may have the right to request the correction of inaccurate personal information we hold about you.

Right to portability

You may have the right to receive a copy of the personal information we hold about you and, in certain circumstances, to request its transfer to a third party.  

Right to refuse sale, sharing, or targeted advertising

You may have the right to ask us not to "sell" or "share" your personal information or to object to its use for targeted advertising, as defined by applicable privacy laws. Suppose you visit our site with the Global Privacy Control preference signal enabled. In that case, we will automatically treat this as a request to refuse the sale or sharing of information for the device and browser used.

Right to limit the use of sensitive information

You may have the right to ask us to limit the use and/or disclosure of your sensitive personal information only to what is necessary to provide the services or products reasonably expected by a user.

Restriction of processing

You may have the right to request that we stop or restrict the processing of your personal information.

Withdrawal of consent

When we rely on your consent to process your personal information, you may have the right to withdraw that consent at any time.

Right of appeal

If we refuse to process your request, you may have the right to appeal our decision by responding directly to our refusal notification.

Management of communication preferences

We may send you promotional emails, but you can unsubscribe at any time using the unsubscribe option displayed in our messages. Even after you unsubscribe, we may continue to send you non-promotional emails, such as those relating to your account or orders.

Exercise of your rights

You can exercise these rights through the options indicated on our site or by contacting us using the contact details below. We will not discriminate against you for exercising these rights.  

We may ask you for certain information (e.g., your email address or account information) to verify your identity before responding to your request. In accordance with applicable law, you may designate an authorized agent to make requests on your behalf. Before processing the agent's request, we will require proof of authorization and, if necessary, direct verification of your identity with us.

We will respond to your request within the time limits applicable law requires.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details below. If you are not satisfied with our response, you can, depending on your place of residence, appeal our decision by contacting us again or file a complaint with the competent local data protection authority.  

International users

Please note that we may transfer, store, and process your personal information outside your country of residence, including in the United States. Our employees, third-party service providers, and partners in these countries may also process your personal information.  

Suppose we transfer your personal information outside of Europe. In that case, we will rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses or any equivalent contract issued by the competent authorities of the United Kingdom, unless the transfer is to a country recognized as offering an adequate level of protection.  

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please contact us at: contact@asphalt-chronicles.com  

Or by mail: Asphalt Chronicles, 15 rue des Halles, 75001 Paris, FRANCE.